Idinvest hosted iAdvize's Afterwork Conversation Paris edition. As Senior Manager at Accenture Interactive Pascal Davis pointed out, a brand that can engage in conversation with its online visitors receives an immediate benefit in terms of engagement, bounce rate and transformation. Accenture Interactive is one of the leading digital consultants that recommends both iAdvize and its ibbÃ¼ platform to its clients.
The ibbÃ¼ platform selects users who are passionate about a brand or product and uses their expertise to advise visitors browsing an e-commerce website. Back Market, a specialist in second-hand goods, adopted ibbÃ¼ and has since seen a transformation in the satisfaction and habits of its visitors, as confirmed by Guillaume Roby, Marketing Director. ibbÃ¼ perfectly completes the brands' sales teams thanks to its out-of-office hours (evenings/weekends). Nicolas and Thibaud, ibbÃ¼ experts for Cdiscount.com and Back Market respectively, explained the motivation behind this add-on. Being passionate and assiduous users of the products makes their advice not only legitimate but also authentic. Rather than trying to sell the most expensive products, they focus on finding one best suited to the interlocutors' needs. As the advisers say themselves, they enjoy navigating their friends through their area of expertise. IbbÃ¼ simply allows them to expand the scope of "friends" while also getting paid.