Idinvest digital portfolio company, iAdvize, raises $38m for its customer engagement platform
French startup iAdvize raised another $37.6 million (€32 million) from Idinvest, Bpifrance and Quadrille Capital. The company wants to convert casual website visitors into clients. Thanks to iAdvize, companies can track what you're doing and engage with you to convince you that you should open a bank account, buy a coat or upgrade your subscription. With today's funding round, the company plans to open a new office in Boston before the end of the year and hire more people. iAdvize has already opened offices in London, Düsseldorf, Madrid and Nantes.