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20/02/2019
Counting On Success Episode 7: 21 Buttons


CEO & Co-founder: Marc Soler Obradors
Date of creation: January 2016
Headquarters: Via Augusta, 17, Barcelona, Spain
Employees: 100+
Sector: Fashion


Date of investment: June 2018
Followed by: Sophie Bruchou
Amount invested: €9.5m


 

Marc Soler, CEO & Co-founder

Marc Soler Obradors is a young Spanish entrepreneur. In 2014 he earned a BBA (Bachelor of Business Administration) from ESADE Business School, having completed an exchange programme with the University of South California. He spent 2 years working as a business analyst for McKinsey & Company before founding 21 Buttons with Jaime Farres Rocabert in 2015 and becoming its CEO. His goal when setting up 21 Buttons was to create a "completely disruptive business model in the fashion world".

21 BUTTONS PRESENTATION

21 Buttons is the first fashion social-commerce app in the world where users can share their style, connect with fashion lovers and international influencers, discover and buy the latest trends, and obtain income from sales made through their posts. In autumn 2018, the platform launched in the U.S. and France with the aim of continuing to grow the company. Currently 21 Buttons is available in 6 countries, has a team of over 100 people, including influencers, Instagram celebrities and fashion bloggers, and has more than 8 million registered users.


A WORD FROM SOPHIE BRUCHOU, INVESTMENT MANAGER AT IDINVEST PARTNERS

"We see 21 Buttons as the leading fashion app that will totally revolutionize the way in which people discover and buy fashion. 21 Buttons truly delivers the best shopping experience and has already convinced millions of users across Europe and the USA. We are delighted to support this incredibly accomplished team with its ambitious projects. Together, we want to build the go-to app for users, influencers and brands worldwide."




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